Yesterday was plan laying day for my planned entry into video promotion. Revealing that video is the number one method of successful promotion online here in 2020. Video Trailer For Book? Mine, produced for me by booklocker is on the right in the sidebar.
The bottom line in whatever we do is to provide information valuable to those who visit our sites. Helping people to find their way in whatever we are mutually interested to know or accomplish. Grow your own book. Video marketing spot like the one I have placed at the right is for motivating your reader to buy your book.
Angela over at booklocker has been selling all kinds of books and jelping authors promote them for twenty plus years. She’s expert at doing this. So my theory is let the expert do that part of the promoting.
My job is to provide you the know how to grow your own books. Video being the number one promotion method does not replace our website and the necessity for it effective use. We still need the foundation of rolling out the red carpet through effective writing on our website.
This is especially true for an author. People want to know if we can write and communicate valuable content. So while we have other means (video) at out fingertips also we still need to keep our fingertips on the keyboard utilizing keyword targeted content to help people find us here.
The writing and overall presentation including video and whatever else you provide must be high quality and of value to have visitors return to your site frequently. The additional motivation for frequency is frequence in providing new content. People are not going to come back and read the same content over and over again.
That will be the focus of my video programming. To provide content that is valuable to my visitors for them to accomplish furtherance in our mutual interests. That’s how all of this works. People will do what is in their own interest and if you can make things of mutual interest then everyone wins.
That said, I have been marketing books on the internet since 2017 and that sometimes succesffuly and sometimes not so successful. Lately things are much better, however, I like the opportunity of assistance from someone with 20 years plus experience.
Richard Hoy has been marketing on the internet sice the early nineties when all this came to be. I want someone like that doing what he does and has done successfully for decades in regard to my interest. So my advice to myself and to you is produce content for your vistors and let the seasoned professional create video advertising for your books. It only makes sense, right?
Later on, I might do my own ad videos. But for now I am taking advantage of opportunity to learn from booklocker.com how this facet of my business is done. The reasoning being visual input is most effective.
Here is how Angela Hoy puts it:
“5 FACTS ABOUT VIDEO ADVERTISING
According to dreamgrow.com:
1. 65% of people are visual learners
2. 90% of the information transmitted to the brain is visual
3. Visual information is processed 60,000 times faster than text
4. 64% are more likely to buy a product online after watching a video
5. Video increases customer conversions by 80%
1. Keep viewers’ attention longer than text and stand-alone graphics
2. Help the brain simplify complex topics
3. Induce nostalgia, creating a personal connection between the customer and the business
4. Get more social media shares than text and static images combined!”
Let’s test it out right now
The video here is much more effective than, Yawn, my book cover it over there, click it to get the book. Read the free excerpts. You see we have taken a pleasant shortcut with the video and the 20% off gives and incentive along with the visual experience to investigate it further.
Now Go Buy my Book, means a lot more than it does with mere text and no visual input. However, it is much more engaging after the video give you an idea of what it is all about. Just makes sense doesn’t it?
So the opportunity is there for you too, because the people at Booklocker offer these videos for every author. Their focus is publishing and selling the books they publish, however, they are also offering their expertise in producing these video book trailers.
The content of my videos will be presenjtation of value, comparison and reviews and benfit for my visitors, readers and viewers. For now I will leave the advertising videos to the marketing pros. I hope this has broadened your horizon about these book selling matters. Please leave your comments below.
Thank you for visting my site. Thank your for reading my post and for viewing my videos. If you have any question don’t leave them unasked, please leave them below and I will answer you. Thank you again. Chris.